Aligning Every Act
to Brand Essence.

Everyone wants a cult brand, but few will do the unglamorous work of earning one. A myth isn't manufactured in a campaign — it accrues, slowly, from a thousand consistent moments of truth that all say the same thing. Stop chasing the myth. Build the coherence, and the myth becomes inevitable.

There's so much stuff available on leadership that to even attempt a piece seems blasphemous but then this is Lunaritics — so here we go. Most of previously held management rituals, practises, and techniques are getting recast so why should leadership be spared? Rock-star leaders who would inspire and motivate teams by just being themselves (born leaders!) and junk this thing about leadership as an acquired competency may soon go extinct. In a society full of smart, young people who are highly individualistic and less invested in someone else, least of all their Boss, it is unlikely that sheer charisma of the leader would drive people to stretch themselves and excel. Take that favourite sport of a born leader who excels at strategy and then simply downloads it to the team, assuming that the teammates will marvel at her genius and then simply go out and slog their butt off. Not anymore. Today a leader needs to, repeatedly, sketch out the big picture, articulate how success looks like and what is in it for the team mates — individually and collectively.